Who Are You?
by lresnik
Who is Don Draper? Mad Maniacs will understand that question and know that he missed a decidedly key opportunity to brand the new advertising firm. (Even if you don’t watch “Mad Men,” keep reading.) > read more
Does Subliminal Advertising Work?
by David Moore
It was all the rage years ago – every college student seems to start off believing it’s true. Subliminal advertising: hidden messages or images in ads designed to affect your subconscious mind, overwhelm you with a longing and desire for, well, you’re not quite sure. Because you never really saw it. > read more
Engage Your Most Loyal Brand Customers Through Passion Marketing
by Chris Baldwin
When we truly connect with a customer, we count them as a loyal user and then we move on to find the next one. Mass marketing is always targeting the next prospect. We love them and then leave them like a jilted lover. > read more
Hurting the LeBrand
by Mark Szczepanik
I’m a die-hard Cleveland fan. I can’t help myself. (Just ask my wife about my reaction to “The Decision” last night.) I got a call from Joel Hammond at Crain’s Cleveland Business the day before Lebron’s big announcement to talk about Lebron’s brand and if it was incurring damage because of this free-agency circus. > read more
Like oil and water...
by Marilyn Chase
One of the sure signs of summer in my neighborhood is all the youth groups standing in front of the BP station at the center of town > read more
Secrets of Branding: unlocked!
by Marilyn Chase
I’m not sure there are any secrets left to branding that haven’t already been revealed. Just Google “branding secrets” and you’ll see what I mean. So, rather than rehash something you may have already seen and heard or know, I’ve decided to offer some observations on just a couple of those secrets that might explain why they keep getting revealed over and over again. > read more
The branding on your bumper
by Mark Szczepanik
Driving cross country in the "way back" of my family's wood-paneled 1983 Oldsmobile Cutlass Cruiser station wagon, I became quite adept at recognizing each state's license plates. That was 20-some years ago, when it was easy to tell the difference. > read more
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©2010 Liggett Stashower