Reconnaissance: Lessons We've Learned in the Field
by Chris Baldwin
Is your brand missing in action? For many marketers, 2009 was a nuclear winter where their brands never saw any daylight. But not every brand – a special thank you goes to Azek® decking, Delta® faucets and the Tapco Group.® Did you see their print advertisements? It was hard to miss them. None of these brands sat it out in 2009. > read more
TOPIC: Uncategorized
Regarding the Retailer
by Mark Szczepanik
We had the chance to chat with Jay recently to learn about issues affecting the retail channel and what brands can do to help the tail end of their sales funnel. > read more
TOPIC: Uncategorized
Refreshing Your Brand's Look
by Wes Jones
If you have the same hairstyle you had back when you went to that Salt N’ Pepa concert, you obviously need a change. Your brand is no different. It needs to keep up with the times and be a current reflection of what you’re all about. > read more
TOPIC: Uncategorized
REmember the Basics
by Mark Nylander
It is easy these days to feel overwhelmed. The digital age in which we now live and the changes that have occurred in the marketing and communications world have had a profound effect on how marketers will deliver messages. Social networking. Brandstorming. Apps. Crowdsourcing. SEO. Viral marketing. For marketers trying to make connections with their customers, it’s a challenge just trying to keep up with the buzzwords. > read more
TOPIC: Uncategorized
Going After Bloggers: A conversation with Sherry Petersik co-author younghouselove.com
by Mark Szczepanik
According to a Universal McCann research report, 77% of Internet users read blogs. Approximately 184 million have started their own blog. And even as blogs near the saturation point, the blogger-marketer relationship is still pretty much undefined. Is an "old-fashioned" banner ad as close as you can get to blogvertising without upsetting these new citizen journalists? Can brands and blogs coexist peacefully? > read more
TOPIC: Uncategorized
Promotions: More than a sales spike
by Paul Forsyth
A good promotion can work hard for your brand and deliver impressive short-term results to your company’s bottom line. As part of an overall marketing mix that may include a strong Web presence, advertising, public relations and personal selling, a promotion may be designed to stimulate trial or increase consumer demand. > read more
TOPIC: Uncategorized
Branding Lessons Learned From Cowboys
by David Moore
Cowboys were branding experts long before it was a marketing buzzword. Brands were used so farmhands could quickly identify their cattle. Some of the best branding practices used by ranchers can be easily applied to your business. > read more
TOPIC: Uncategorized
What is a brand?
by Marilyn Chase
It’s probably best to start with what a brand is not. It is not a product or a logo or a trademarked name or a company. We could all start companies tomorrow and make interesting products and put them out in the marketplace with clever names, and none of them may ever truly become a brand. > read more
TOPIC: Uncategorized
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